The Grand Boulevard Initiative
The Grand Boulevard Initiative is a collaboration of 19 cities, San Mateo and Santa Clara counties, and local and regional agencies united to improve the performance, safety and aesthetics of El Camino Real.
To learn more about the initiative, please visit the "About Us" section of our website.
What's New?
New Realities, New Choices:
A public forum on transforming the El Camino Real Corridor
On June 20, 2009, the Grand Boulevard Initiative is hosting a public forum on new choices for El Camino Real. Our speakers include Michael Freedman, a world-class urban planner and visionary, and Will Kempton, head of the California Department of Transportation (Caltrans). To download Michael Freedman's report on corridor revitalization, "Restructuring the Commercial Strip" (PDF, 16.3MB), click here.
1 on 1 Episode 403 from Peninsula TV on Vimeo.
SAMCEDA Honors Grand Boulevard Initiative with “Excellence” Award
The San Mateo County Economic Development Association (SAMCEDA) has honored the Grand Boulevard Initiative with their 2009 “Excellence” award. The award is presented annually to a government entity, organization, department, board, commission or special district that applies a “positive approach to business development by implementing and developing methods to ease and simplify the regulatory process, and strives to achieve county-wide economic vitality.”
Congratulations to the many women and men who work to advance the progress of the Grand Boulevard Initiative! This recognition is well-earned and greatly appreciated.
Progress Report - Transforming the Corridor
This report (PDF, 3MB) is the first detailed update on efforts to make the El Camino Real a more urban, pedestrian-friendly, transit-oriented corridor for residents to live, work, shop and play.
Among specific city achievements noted in the progress report are the 88 South Broadway mixed-use project, pedestrian countdown signals and 325 trees planted in Millbrae, Courthouse Square and Villa Montgomery affordable apartment complex in Redwood City, the Specific Plan for The Crossing in San Bruno, and the San Carlos Climate Action Plan.
Regional achievements singled out in the report include the San Mateo City/County Association of Government’s Congestion Relief Plan, the San Mateo County Transit District Transit-Oriented Development Opportunity Study, and the Bicycle Technical Guidelines for local agencies in Santa Clara County.
Grand Boulevard Project List - Available in Google Earth and Google Maps!
The Grand Boulevard Initiative recently launched on online interactive map of projects currently underway or recently completed along Mission St/El Camino Real/The Alameda in San Mateo and Santa Clara Counties. The file can be viewed in Google Maps by clicking here.
The projects can be viewed in Google Earth by clicking here to download the file. The Google Earth software can be downloaded free at http://earth.google.com.
